TOOL: The Open Opinion Layer

Shared opinions drive society: what we read, how we vote, and where we shop are all heavily influenced by the choices of others. However, the cost in time and money to systematically share opinions remains high, while the actual performance history of opinion generators is often not tracked. This article explores the development of a distributed open opinion layer, which is given the generic name of TOOL. Similar to the evolution of network protocols as an underlying layer for many computational tasks, we suggest that TOOL has the potential to become a common substrate upon which many scientific, commercial, and social activities will be based.