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V. del Bianco, Lavazza, L., Lenarduzzi, V., Morasca, S., Taibi, D., and Tosi, D., A Study on OSS Marketing and Communication Strategies, IFIP Advances in Information and Communication Technology 378 (OSS 2012), vol. 378. IFIP AICT, Springer, Eighth International Conference on Open Source Systems, pp. 338-343, 2012.